In July 2018, Gregor McGuckin, an Irish sailor and adventurer, will represent Ireland as he takes part in the Golden Globe Race. This is a race steeped in history that celebrates 50 years since the first person did what everyone thought was impossible; sailing solo, non-stop around the world.
In preparation for this race, Gregor required a brand that would help him stand out from the competition. Moving away from the typical 'green-blue' colour palette that is typically seen in this industry, I opted for a strong colour palette that echoes the neon orange of life rings and sailing equipment that are typically seen on boats.
The brand roll out included logo, stationery suite, branded clothing, illustrations, website and numerous sponsorship pitch documents.
Avita Spa is a boutique spa opening on the Gold Coast, Queensland in 2018. Avita Spa offers high end amenities and services, right on the coast.
'Avita' derived from the Italian word for lifetime expresses the essence of life in Queensland. Growth, beauty and natural spirit. Inspired by the native botanical life of the region to create a unique experience for the clientele.
The brand identity also draws influence from the native 'life' of the state. Using local floral imagery to create a calming a fresh look to the brand. Brand roll out inluded a logo, stationery, spa and food menu, web banners and digital display screens.
Pulse Cafe, in Pyrmont, Sydney, was recently taken over by The Star and required a revamp to update its look.
With the name remaining the same, the updated identity included a logo, cafe stationery, coffee cup design, and menu boards.
The visual identity of the brand takes inspiration from the name of the cafe, creating 'pulsing' graphics and typography.
Rise, a cocktail bar and restaurant, is set to open in 2018 on the 14th floor of The Star Gold Coast over looking the Pacific Ocean.
The brand identity is influenced not only by the physical elements of the space - luxury stone, plush textures and gold trim - but also creates an aspirational effect with the name.
Brand roll out included, naming, logo, stationery suite, restaurant assets and menu template.
Paula Hughes is a Creative Fashion Consultant for international brands and agencies based between Dublin and London.
Her brand required a refresh to showcase the broad spectrum of work and to bring in new clients. The result was a clean and elegant look designed to let the images do all the talking.
Collection of logos created in Dublin, New York and Sydney
As part of a collaboration with director Rory Hanrahan, I was lucky enough to work on this hands on, tactile project. I designed and hand made each of the characters and set, and dealt with all the post production. The animation is set in London in the 1970s and is voiced by the 1979 FA Cup Final commentary.
Waves Campground is located in Crescent Head, NSW, Australia. Now under new management, their branding needed an update to convey a modern and contemporary look.
The logo created encompasses the true nature of the site; a beautiful campsite with incredible waves at your doorstep. The brand included a new logo, suite of icons, camping tags, promotional material, stationery and website.
The City of Sydney developed a social sustainability policy to strengthen the city’s social fabric in the face of the many critical social challenges they were facing as a community.
This poster campaign asked Sydney locals to go on line and have their say about what matters most to them. The campaign was rolled out across the city centre of Sydney on bus stops, billboards and multiple marketing materials.
Company: City of Sydney
Design: Emma Conway
HICKIES is a responsive lacing system, designed as a shoelace replacement for an active lifestyle. First launched through Kickstarter, it was originally positioned in the novelty space.
While working at HICKIES, I was tasked with repositioning the product through a brand redesign. The result was an updated logo, new packaging, inserts, displays, marketing material, stationery suite, website, in-store set up and multiple social media assets.
Doohickies is the second product released by HICKIES. Designed and made for kids.
This was a quick-release product that required branding, packaging, marketing material, styled photography and temporary website created in a very short amount of time. The result was a colourful and playful brand, designed to grab the attention of kids!
Direction/Design: Emma Conway
Invitations and Collector Cards created for an exhibition taking place during Pictoplasma, a character design festival in Berlin, Germany
Motion graphics created for The Watson Institute in association with Brown University. The topic of this animation dealt with climate change and the people effected most by it. I wanted the visual language to be dramatic and graphic so that the facts could be easily understood and a clear message could be read.
Company: Together We Create
Design/Production: Emma Conway
Featured: The Guardian
This stop motion animation was submitted to the American Airlines Flights Camera Action national competition. The animation came in 1st place and secured over $250k worth of advertising for the company. As a result of the competition, HICKIES was featured in both Inc magazine and the American Way magazine along with the video being played on all American Airlines domestic flights.
(Video and advertisements were created before rebrand)
Selection of travel photography from India, Thailand, Vietnam, Philippines, Indonesia and Australia.