Making life a little sunnier.
And Sunny is an initiative set up by 72andSunny with the mission to to create guilt-free apparel and goods that bring a smile to peoples faces.
Task:
Create a positive and engaging brand identity for a company out to do good. The brand would sit across packaging, social and advertising.
Approach:
Taking inspiration from corner store graphics and sale sticker design, a bright and playful palette was created and used across all assets. Langue is positive and graphics were intended to bring a smile to peoples faces.
Scope:
Brand Identity, Packaging Design, Motion Graphics.
The parent company is bursting with colour and personality, creating an engaging and playful brand. All touch points embrace this look using the sticker motifs and positive language at scale.
For each of the products produced by And Sunny, the colour is stripped from their individual brands, driving home the zero impact of each product. The playful language and graphics remain, tying into the parent brand.
